INTRODUCTION: A Business process is best defined as any function within an organization that enables the organization to successfully deliver its products and services. A simple analogy would be to look at an organization as a wheel and the individual business processes are the spokes to the wheel.

Having just one or two spokes loose, can make a wheel out-of- balance. The longer a wheel runs out of balance the more damaging the effect to the organizations. When the wheel on a cart becomes so unstable that its primary function fails, you would simply replace the wheel.

Obviously, an organization cannot simply replace itself but your customer can and will replace the wheel (you the supplier) if you fail to perform to the customers needs and expectations. This is a very simplistic and extreme analogy about the operation of an organization. But when you step back and look at the products and services you purchase yourself, it actually becomes a little more understandable. You wouldn’t maintain a business relationship with a supplier if the suppliers own internal business processes prevented the supplier from performing its best, you would probably go to another supplier.

Organizational structures throughout the many diverse industries vary, but for most part, all organizations perform similar business processes. Whether you are from a large or small corporation, government agency or anon profit association, to a large extent you share common business processes with other industries.

Imagine if you could tap into the minds of some of the world’s leading thinkers on CRM strategy developments. The knowledge and understanding you would gain could prove invaluable to both you personally from a career and professional development standpoint, and to your organization as you help optimize the return on your CRM investment.

Careerpathway International and MindXchange Leadership Academy have joined forces to create a series of professional CRM courses based on an in-depth understanding of the principles necessary to manage successful customer relationships.
This learning series also gives you the opportunity to learn and implement key strategies at your own pace.


OBJECTIVES: To advance your knowledge and understanding of how to leverage established and proven customer focused strategy and grow your customer base. The courses will help you produce winning Customer-Centric Strategies that deliver bottom line results, improve long-term Customer Equity and create Competitive differentiation



OUTCOME: After the trainings the participants will be able to:

- Create Customer driven strategies that improve long term customer equity and shareholder value

- Devise a strategy that takes the voice of the customer and the creation of customer value into account in every facet of your planning.

- Collaborate with your customers to design and optimize the appropriate customer experience.

- Derive customer value to reveal the present and future value of each of your customers

Come experience how real change happens in our very engaging, interactive seminars that makes learning such fun……, it’s indeed a real journey of discovery as the team at

Careerpathway brings their experience and expertise to bear on the very catchy and all- time, all- important topics ranging from CRM, SFA, ROI, ROC to cutting edge enterprise transformation solutions.

Careerpathway in conjunction with MindXchange Leadership Academy (Africa’s’ no 1 centre for creative leadership) is organizing a two day workshop titled “CUSTOMER RELATIONSHIP MANAGEMENT (CRM) STRATEGIES: GREATER REACH, HIGHER IMPACT, SHORTER SALES CYCLE”

For participation and registration, call 08056852376; 08035657738; 01-7221131; 01-7241998 or email us at recruitment_careerpathways@yahoo.com or ceo_jobportal@yahoo.com